A Master Salesman
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PI: Speaking of the client, how did you grow Empire Graphics from eight customers the first year to 200 customer by 1999? What is your management secret for promoting your cause?
Abrams: In 1995, we created a new identity, look and series of promotional brochures and related promotional items.We also took advantage of the need for a customer-friendly printing plant in the SOHO area of New York. Clients wanted to be able to go to a printer quickly, check their job and get back to work.
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Marie Ranoia Alonso
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