A Master Salesman
PI: When you started Empire Graphics, what were your objectives? What was the company like the first year?
Abrams: We wanted to take an opportunity and grow with it. After five years, we were presented with the ability to buy an existing trade operation in the heart of the "new communications" district. Our objectives were to change the workflow to a more direct sales approach and attract new salespeople, production people and clients. We also wanted to maintain the strong relationships we had developed throughout the trade. The first year I started the company, the entire operation was in a room that was barely big enough to hold a desk, phone and fax machine, with $20,000 in the bank and lots of ideas on how to be a successful print broker.