Perceptions from a
Print Pro
By Deborah Corn
About Deborah
Deborah is the Principal and Intergalactic Ambassador to The Printerverse at PrintMediaCentr which provides topical information and resources to the Print & Integrated Marketing community, with some fun in the mix! She also is the founder of the Print Production Professionals Group on LinkedIN and works behind the scenes with several print organizations and companies helping with their marketing and social media efforts.With more than 24 years of experience in print production, print buying and project management, Corn has worked for some of the largest and most influential ad agencies and has played an integral role in projects that have won ADDY, CA and other advertising award honors.
Awards R’ Us
If you have ever visited an ad agency, somewhere there is a wall or cabinet with special lighting that was put in to shine brightly on the trophies and plaques they have received. Even if the award is from 1989 it’s not going into storage anytime soon, and bringing award opportunities to agencies is a great way to get in “good” with them.
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Are Your Samples Costing You Clients?
If you don’t already have a sample system in place, try to make sure all requests are addressed by a qualified human being who can have an intelligent discussion with the requestor about their business, and the type of work they are looking to see. This is a great way to open a dialogue that focuses solely on the needs of the requestor. Listening is a skill, and it’s appreciated.
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A Good Back-Story Can Put You Ahead of the Crowd – Especially on LinkedIn!
EVERYONE loves a good back-story. Most of us have had to face some adversity or overcome obstacles in our careers whether on specific projects or during our climb up the ladder. It’s something we collectively have in common that links us together. If you want to create some real connections on LinkedIn, it might be time to start sharing yours.
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The Trade Show Road Less Travelled
I have learned more about direct mail, variable data, and personalization from the Xplorers than any other group or event I have attended to date. What I once believed had nothing to do with me is now one of my favorite gatherings of the year, and this April will not only be my third time back but I am also on the Xplor Education Committee under the social media/marketing umbrella.
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Coffee is For Closers
I used to be a salesperson. It's a tough racket. I found myself in a situation where I needed to cold call (after cold e-mailing), a significant amount of people who had no idea I existed prior, and essentially asked them for money to partner with me at the upcoming Graphics Of The Americas.
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