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About Deborah

Deborah is the Principal and Intergalactic Ambassador to The Printerverse at PrintMediaCentr which provides topical information and resources to the Print & Integrated Marketing community, with some fun in the mix! She also is the founder of the Print Production Professionals Group on LinkedIN and works behind the scenes with several print organizations and companies helping with their marketing and social media efforts.

With more than 24 years of experience in print production, print buying and project management, Corn has worked for some of the largest and most influential ad agencies and has played an integral role in projects that have won ADDY, CA and other advertising award honors.
 

Five Tips for Being LinkedIn vs. LumpedIn

With LinkedIn positioned to become the most preferred B2B social network, are you prepared to stand out from the pack?  Read More >>

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#PrintChat Packing a Punch (and a Suitcase) for Print!

Heidelberg USA taps influential online print community to participate in an exclusive launch event via social media January 29, 2014.  Read More >>

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Blurred Vines: Are You Invested in the Future of Print?

For my final blog this year, I wanted to speak with you about the Future Of Print. There is war raging my friends, and the enemy is the perception of paper! Green is the new black, and too many green lines are being drawn to conclude that the use of paper is “bad” for the environment.  Read More >>

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Do Your Customers Have Holes In Their Wine Lists?

Last night I was curling up with some Vanderpump Rules on Bravo when an interesting thing happened, my reality and their reality collided! Let me explain...  Read More >>

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Print, Digital and the Number 42...

Print isn't going anywhere. What we print, and how much we print may fluctuate with the times, but printing has been around since Mesopotamia 3000 BC. In the mid-15th century the printing press came along and made things easier for everyone and has continued to evolve into and beyond the present day. That’s a pretty long run to be simply wiped off the earth with the advent and purchase of tablets, e-readers and smart phones.  Read More >>

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Value is a Two-way Street

Since Print has been here and evolving for hundreds of years, we will need to be the mature ones and lead the way towards harmony, but the digitals should not be getting a FREE ride in this any longer. Who do they think is promoting and supporting QR, AR, and NFC technologies?  Read More >>

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Where There Is a Will, There Is a Way

I read the blogs here at PIworld and it’s always interesting to me, as a Print Buyer and Print BUYERologist, what the sales folk have to say about us, how we think, and what our motives are—from we only care about price, to we don’t care about anything.  Read More >>

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Location, Location, Location.

This blog will discuss three ways to help open the door to customer communications. Some of this might seem a bit out of the box, but these days, standing out from the hungry pack of PSP/MSP wolves takes some doing. At the end of the day, you want to be the place they call home.  Read More >>

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Awards R’ Us

If you have ever visited an ad agency, somewhere there is a wall or cabinet with special lighting that was put in to shine brightly on the trophies and plaques they have received. Even if the award is from 1989 it’s not going into storage anytime soon, and bringing award opportunities to agencies is a great way to get in “good” with them.  Read More >>

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Are Your Samples Costing You Clients?

If you don’t already have a sample system in place, try to make sure all requests are addressed by a qualified human being who can have an intelligent discussion with the requestor about their business, and the type of work they are looking to see. This is a great way to open a dialogue that focuses solely on the needs of the requestor. Listening is a skill, and it’s appreciated.  Read More >>

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A Good Back-Story Can Put You Ahead of the Crowd – Especially on LinkedIn!

EVERYONE loves a good back-story. Most of us have had to face some adversity or overcome obstacles in our careers whether on specific projects or during our climb up the ladder. It’s something we collectively have in common that links us together. If you want to create some real connections on LinkedIn, it might be time to start sharing yours.  Read More >>

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The Trade Show Road Less Travelled

I have learned more about direct mail, variable data, and personalization from the Xplorers than any other group or event I have attended to date. What I once believed had nothing to do with me is now one of my favorite gatherings of the year, and this April will not only be my third time back but I am also on the Xplor Education Committee under the social media/marketing umbrella.  Read More >>

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Coffee is For Closers

I used to be a salesperson. It's a tough racket. I found myself in a situation where I needed to cold call (after cold e-mailing), a significant amount of people who had no idea I existed prior, and essentially asked them for money to partner with me at the upcoming Graphics Of The Americas.  Read More >>

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Why We Must Fight Greenwashing Not Toshiba, Google or Each Other

Companies that use “Go Green, Go Paperless” as a marketing message, value proposition, or call to action, either communicated as such, or implied through phrases such as “save trees,” are not expressing their opinion. They are making a claim and entering into an understood covenant with consumers to deliver on that promise. It’s a promise that they cannot keep.  Read More >>

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Prognostications from a Print Pro

Unlike my friend Puxatawney Phil, I see the future in trends, not shadows. Here are a few I think will be relevant in the coming year. 2013 is going to be all about community content sharing and Print Inspiration! I want to hear your stories, see your work and shout about great print and design from the rooftops of all my channels!  Read More >>

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A Spoonful of Buyer’s Karma?

Well, it’s a first here at the Corn Compound. I’m actually so taken aback by it, that my first thought was to let you all know what happened. I’m working on this project with cross-media components. Of the four emails I sent out to the digitals last week, two haven’t responded.  Read More >>

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If You Can Read This, Thank a Printer

Admitting you don’t know something is not easy, especially when you’re being paid to know it. So most of the time, asking a co-worker for help—let alone in the cutthroat world of advertising—can be very difficult. Printers, on the other hand, are career neutral, and the smart ones know the more they help ME, the more I will rely upon them to make sure I don’t screw up...and more work will come their way.  Read More >>

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So You Wanna be a Marketing Services Provider? Do It Already!

Printers should be supermarkets! One stop shopping for as many items and services that can be put on your proverbial shelves to make buyers’ lives more convenient. And here is the thing...just because you OFFER the service, doesn’t mean you have to PROVIDE the service.  Read More >>

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Two Wrongs Won’t Make It Right

As a self-proclaimed TV junkie, I must admit the first spark of a post often comes through the broadcast airwaves. While catching up on Parks and Recreation, an episode titled “Sweet Sixteen” provided more of a zap than a spark.  Read More >>

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