Perception IS Reality

By Ryan Sauers

About Ryan

Ryan T. Sauers is president of Sauers Consulting Strategies and spent nearly 20 years leading printing and promotional product companies prior to founding the firm. The organization consults with printing and promotional product related companies across the country, helping them grow the front end of their organization. Sauers is working on his Doctoral degree in Organizational Leadership and is the author of the top-selling book “Everyone Is in Sales”, with another book in the works.  He is a Certified Myers Briggs Type Indicator and DiSC Practitioner and Certified Marketing Executive. Ryan writes national feature articles and speaks at national conferences on such topics as sales, marketing, communications, leadership, organizational strategy and social media. He is also an adjunct university professor. More info at

Time Out: Take a Breath

We finished last week’s blog post with STOP. So, I figured it would be good to reflect on this “thing” we call TIME. Time management is the greatest struggle many of us have. Are you satisfied with the things you are focused on or are you spending most of your time in crisis mode: slammed, buried, in the weeds, drowning, etc.?  Read More >>

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STOP, Collaborate and Listen

This week we have a short blog post...with special thanks to Vanilla Ice. Why a short post? We are all busy, slammed, buried—you know the drill. So, here we go and we will only focus on the word STOP.  Read More >>

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On the Phone or Away from My Desk

I have been thinking a lot of why human beings are so routine, regulated and robotic in behavior. For instance, many say, in our voicemail recording that “I am either on the phone or away from my desk.” Now let’s PAUSE.   Read More >>

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In Sales: Take the Road Less Traveled

You cannot take just any road; but a road that you have strategically chosen that fits both your own interest areas, as well as the services your company excels in providing. You will find that many such buyers/companies you encounter along this road do not get contacted as often as others.  Read More >>

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Great Leaders Are Consistent

The word leadership gets brought up in many discussions. It is the way in which we grow, modify and change our organizational or individual strategy. One characteristic I see many strong leaders sharing is their consistency in behavior.

Free Sales Strategies to Consider

There are many “sales things” we do that REALLY are not sales things at all. Are you the best person to be doing that press check? Do you really need to go have lunch with that same client again? The only way to focus on bottom line and proactive activities that need to be done now is to rid yourself of time wasters and ask if “this is the best use of my time?”  Read More >>

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3 Important Questions About Marketing

Last week, I asked five-focused questions in regard to sales. This week I ask three questions that you should be asking yourself in regards to marketing. This process demands that you reflect on where you are as a marketer.  Read More >>

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Free Sales Information: Five Focused Questions to Ask

I am going to give you some free information. It includes five questions (of many) you should be asking your clients and prospects. By asking deep questions and truly listening, you can begin to see their pain points and frustration areas. And, you can really solve their problems.  Read More >>

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Do You Wish You Had More Time?

Since we all have the same amount of time, the choice is ours as to what we do with it. For example, if you are reading and reflecting on this blog post that takes time. Everything we do, consciously or subconsciously, takes some of our time.  Read More >>

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Conflict and the Family Business

When the very future and family members of your printing company are not on the same page, what should you do? Simple; call an expert that specializes in human relations, conflict resolution and interpersonal communications.  Read More >>

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Blank Sheet of Paper

We all know that with a new year comes ideas and dreams. However, the difference in the company with an idea and the company with a plan is the latter one has a strategy. I see far too many print related companies, most family run, that live in what I call “someday aisle.”  Read More >>

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The Family-Run Printing Company

Family businesses are complicated, special, confusing, emotional and exciting. Yes, they are all of these things at the same time. Wow, does this seem overwhelming? Yes it is to many. However, not to me.  Read More >>

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What Type of Company Is Yours?

Companies in our industry that are growing are “outthinking” the competition. Everyone can offer a competitive price, adequate customer service, a reasonable turnaround time and good quality. These do not make your firm unique.  Read More >>

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Lazy Man LinkedIn

When someone sends me a Lazy Man LinkedIn request and it requires my thinking of who they are, how I know them, if I have ever met them and more, it likely that I will not connect with that person.  Read More >>

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Three Wrongs Make a Right

Once a customer knows you will go the extra mile and do what is right, you have reached an entirely new level in your relationship. You make them feel important and they know that you will stand behind a problem.  Read More >>

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Sales Obstacles Are Really Opportunities

Great salespeople know that there is a solution behind every “problem” and see obstacles as being nothing more than opportunities. They know there is always another option and they also outthink their competition. They don’t merely think outside the box; in reality, they don’t even notice the confines of a box.  Read More >>

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One Shalt Remember These Words

How many times have we said something we wish we would not have? How many instances have we written something that we later regret? How often have we acted in a manner in which we wished we could have a “do over?” I know I have had these situations in my life and so have you. Why? We are human.  Read More >>

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My objective in this week's post is to make you determine your “why” of what you are doing each day in your sales activities. Are you doing things in a unique manner that helps position you as an expert in what you do?  Read More >>

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Ryan will send

Below-the-Surface Thinking Begins with Why

In the case of communications, one must be able to successfully explain his or her point of view to others. My favorite style of communications uses The 5 Why’s Communications Model. By asking yourself or others "why?" approximately five times you will be able to reach the root or source of the question and gain real information and thus results. This method not only helps us to focus our conversations but to also gain a better understanding of others.  Read More >>

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