Perception IS Reality

Ryan T. Sauers is president of Sauers Consulting Strategies. The firm consults with the front end of privately held printing and related organizations across North America. The areas of focus are: sales growth, brand positioning, organizational strategy, and integrated marketing (with an emphasis on social media). Sauers speaks at many national events and writes feature articles in global publications. He is an adjunct university professor teaching leadership and entrepreneurship. Sauers is also the author of the best-selling book "Everyone is in Sales" and the newest book "Would You Buy from You?" Please visit:

In this post, the focus will be on the three "I words" that will help us become better in our sales efforts: Incredible, Intentional and Informative. The most successful sales professionals have these characteristics in common

If you want to think at the deepest level, you must examine what others say. You have to engage in active listening to get to another person’s "why" and not their surface level "what and how" communications.

Have you ever thought about where a person’s email address comes from? Does it have something to do with their brand? Yes it does. First, you have to think of their email name. It is likely unique to their brand in some way.

Does our email address tell others something about us? YES. Do you feel like you are slammed, buried and drowning? YES. These are just two of the subjects (among many others) we will cover in upcoming weeks in this blog. So, no more stay tuned...instead...stay connected.

Once upon a time there was an owner of a printing company, John, who was very difficult to work for. John demanded a great deal from his employees and continually barked orders at them. He rarely had anything positive to say (even to his long-term employees) and almost never said thank you.

Ryan Sauers is back from taking a break to write his new book, "Would You Buy from You?: Your Brand Makes the Difference." One key point he mentions is that if you want to change badly enough you will find a way—and if NOT—you will find an excuse.

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