Why the Customer Is NOT Always Right
Most customers don’t know much about print
But many sales people simply take the spec that their customer supplies and produce a price for the item they have asked for. They do not ask any questions to make sure that it is the right product.
Our job is to educate the customer
With the right education we have a chance to change what they want and profit from it. Offering some extra options can change your price and improve your profit margin.
And an extra option may make you the one to win the job. Often customers are looking for that extra help and want to work with suppliers who offer this level of service.
Offer a customer an upsell today!
If you need some help on the best and most profitable way to upsell, check out my guide to Easy Upsells (and make sure you grab the special offer on how ANY printing company can benefit from the publishing market as well – there are many more opportunities than many realise)
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
