Are you ever tempted to cut your prices?
That happened to me recently. I was pitching for a big training project with a major printing company. Somehow, I had convinced myself that I needed to cut my prices in order to win the work.
That's a dangerous place to be. I needed to do something fast. I needed to remind myself of a very important fact.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."