Listening to Ravi Zacharias this past week—one of the most profound voices on radio today—I was struck by something he said: "What you win people WITH is what you win them TO!" I told my wife, "I think I found the subject of my next blog!
In an effort to sell their product, many companies endeavor to WIN people with great marketing campaigns that use slick ads, but containing a mountain of hype. It's frustrating, when you buy into that hype, only to find you've been duped, and that the real value of their product is far less than advertised.
- Categories:
- Business Management - Marketing/Sales
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.