What Do Buyers Want to Hear From Printing Companies?
So many people sell their quality and service
But buyers expect this: it is taken as a given. For sure, you may offer better quality or service than some of the competition but it is rarely a tipping point in decision making.
Features and benefits are also rarely a way to sell printing services successfully.
Here’s what most buyers really want to hear
They want to know how you will help them grow their business. Sell them business growth, preferably backed by the results that you have achieved for other clients. You will start a much more worthwhile and profitable conversation.
How do you create a sales message along these lines that works?
Check out How To Stop Print Buyers Choosing On Price where you learn the TPD Principle and how this leads to sales messages that win profitable new clients.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://www.profitableprintrelationships.com You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
