Why Your Reps Hate Digital/Inkjet Printing
“He’s selfish.”
“Her? She’s a lone wolf.”
“The whole lot of them are self-centered.”
“Confident? Well, yeah, but also borderline cocky if you ask me.”
The same qualities that work to make a sales rep successful can also make them someone that you would not necessarily want to have a beer with. But you have to take the bad with the good and part of the "bad" is also a bit of a secret that I will let you in on: Salespeople hate selling digital printing. Why? Well, here's another common sales quality:
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
