Why Print Salespeople Need to Think Like Bank Robbers
“Why do you rob banks?”
That’s what someone asked the famous American bank robber Willie Sutton. His reply was simple: "That's where the money is."
Printing companies should think in exactly the same way
You should be making sure you go where the money is. The way for a print salesperson to do this is not by robbing a bank. It’s by picking the right type of customer.
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
