Why It’s Time to Stop Selling Print
Do you spend your life talking about print?
Of course most of you do—after all, we all work in the printing industry. It’s in our blood. It’s what we spend most of our working lives thinking about.
Most of you are supposed to be talking about print. After all, it’s your job to be busy selling your printing services to your customers.
So here’s a question for you:
Do your prospects and customers really want to hear about print?
The average customer these days neither knows nor cares much about print. What they are interested in is their business challenges. They are only interested in talking to you if you can help them solve their business challenges.
These days, people are interested in results. They want to know what print can do for them. Print needs to help them achieve their business goals.
Maybe we should remember this more often.
Do you tell your customers about what print can do for them?
Do you talk to them about the end result?
What are your thoughts?
PS: If you’d like more ideas on how to engage with today’s buyers, download my free e-book "Ten Common Print Selling Errors and What To Do About Them" right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular "Views from the print buyer" bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."