Why H2H is the Essential 'New' Sales Strategy
Do you work in a B2B or a B2C market?
This is the way that we have traditionally decided the direction of a business. Either we market and sell to businesses or to consumers.
However, I'm not convinced that this one-size-fits-all approach works any more.
Maybe it's time to move to H2H
So what's H2H? It simply stands for human to human.
We live in an increasingly personalized world. Many of you will be selling variable data printing services. Yet, when it comes to business, we still talk about market sectors. That's not very personal. It's time to change all that.
This is not about relationship selling
It's about understanding every element of a person, their business and their challenges. It's about adjusting every sales message so that it applies to an individual.
What do you think?
PS: If you’d like more information on how to use social media to create effective H2H relationships, download my free e-guide “Ten Social Media Rules For Print Sales People” right now at http://profitableprintrelationships.com/social-media-printing-marketing/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."