Why Exhibitions Should Be an Essential Part of Your Print Sales Strategy
Print exhibitions are big business
Around 25,000 visitors attended PRINT 13 last year. It’s the same in Europe. drupa 2012 attracted over 95,000 visitors in the first four days. This year, Ipex pulled in 23,000 visitors.
There is no doubting that printing companies like attending exhibitions. But there is one thing that confuses me.
Why do so few printing companies attend customer-focused exhibitions?
I am constantly surprised at how few printing companies attend events where their customers will be. Here’s just one example. In London, there is a major marketing exhibition. It’s called Technology for Marketing and Advertising. Thousands of people attend.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."