What You Win People With Is What You Win Them TO!
Truth is, you will rarely see that kind of company ever getting serious about real quality and service through the use of good quality control systems—provably, the ONLY way to guarantee quality happens on a measurable and consistent level. They will continue to lie to themselves, prospects, clients, and employees, rather than change.
What you win people WITH (great products and services…OR hype and inferior quality) is what you win people TO. You may WIN a customer with either, but likely only the first time, if it's the latter—then you LOSE!
The only sure way to win customers, that will put your company on a firm foundation, is to seek out and implement control systems that ENSURE consistent quality and service.
Can we talk?
Did I mention? Great Systems Work!
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.