What Do You Do When a Customer Leaves You?
I still remember when I stopped working with one printing company
Unfortunately, I had to tell an existing supplier that they had failed to win a tender. They just weren’t working hard for us anymore and I could no longer justify their price premium.
Sadly, it ended in a lot of shouting from the printer. It left a bad taste in my mouth. It certainly put me off approaching them again on other projects.
Here’s a great break-up story
I have been using a business coach. Recently, I decided that our journey together had come to an end. It was time for me to continue on my own.
They couldn’t have been nicer about it. They wished me luck and were totally understanding.
One week later, I received a handwritten card and a bar of chocolate through the post.
This didn’t just make me feel good
I now can’t say enough good things about them. I’m also looking at us potentially working together on another project.
Breaking up in the right way is important.
P.S. Find out more ideas on how to increase sales with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them.” You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."