What are you Doing to Improve your Print Sales?
Have you heard of incremental decline?
Maybe you’ve noticed a slight drop-off in your sales recently. It’s probably no big deal. Year-on-year there’s hardly any difference.
But what happens if you have the same decline next year? And the year after? Let’s say your sales are down by 5% this year. If the decline continues, it won’t be too long before your sales are down by 15% or 20%. And then you are in trouble. You have to win a lot of new sales just to stand still and achieve the same revenues year-on-year.
If you keep on doing the same old thing, you lose your sales edge
Clients get used to the tactics that you use. Prospects no longer react so well to your sales approach. Gradually you end up losing your enthusiasm for sales.
Carrying on doing what you’ve always been doing is not an option if you want to increase sales. You have to start making changes.
It’s vital to learn new sales techniques and strategies
You have to keep on doing new things if you want to avoid sales decline. Learning one or two new techniques is not enough. It’s important to keep learning.
Remember, this process should not take up a lot of time. Regularly making lots of small improvements is a far better option than making one big change.
Set aside thirty minutes every week to learn something new and improve your sales skills. If you are struggling to find thirty minutes to achieve this have a look at this article.
P.S. Here are two ways to spend thirty minutes a week or less improving your sales skills:
Firstly, download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. Also, check out my practical guide on “How To Improve Your Print Sales In 23 Minutes A Week”
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."