Three Simple Ways to Make Sure You Achieve a Sales Target (or Any Other Goal)
Here’s a simple rule that gives you a much better chance of succeeding at your objectives: Commit to your goals.
This sounds simple. But it is harder to do than it sounds. Most people start off on a project with the best intentions of succeeding. But, somewhere along the line, they find themselves struggling.
A lot of the time this is because they haven’t committed to a goal. They have paid lip service to it. They have let other day-to-day issues get in the way.
Here are three ways to commit to your goals:
- Write your goals down.
Research shows that people are far more likely to achieve what they set out to do if they write down their goals. If you are a visual person, you want to create some pictures of your goals or of your success. Whether you choose pictures or words, post your written commitment where you can see it every day. It could be by the side of your computer screen. Or it could be on your fridge.
- Set out a plan on how you will achieve your goal.
Once you have set out this commitment, think about what you need to do to reach the end point. Create a simple plan of the activities that you need to carry out. And write down or, better still, diarize when you are going to carry out these activities.
- Review your goals regularly.
Make sure you have a regular review of your goal. Ideally, this will be weekly. Have you carried out all the right activities? Are they giving you the results you are looking for? Do you need to change the activities at all?
If you carry out these three actions, you are much more likely to achieve what you set out to do.
P.S. Find out more ideas on how to increase sales with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them.” You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."