The Innocent Sounding Question that Spells Danger
Can you imagine a buying decision being made after a two-word question?
There’s one question that can make or break the decision to place work. Most salespeople don’t realize the effect that their answer to this question can have. After all, the question sounds innocent enough. It’s almost as if the buyer is just making conversation.
So what’s the question?
I simply ask, “How’s business?”
- Categories:
- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
