The Challenge You Face After Convincing a Buyer
What’s the first thing a buyer does when you’ve convinced them to buy your product or service?
Simple: they try and buy it cheaper elsewhere!
How do you stop the buyer choosing another supplier?
That’s why you need difference. You have to show why either your company or your solution is the best, unique, the right fit for the customer.
Creating the right difference can be difficult
Check out How To Stop Print Buyers Choosing On Price where you learn how to create a sales message the commodity price conversation, including some powerful differences.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://www.profitableprintrelationships.com You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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- Business Management - Marketing/Sales
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."
