How to Sell Without Knowledge

Watch this week's Short Attention Span Sales Tip here.

Good morning!

One of the worst feelings you can have as a new-to-sales rep is a lack of knowledge.

When you are first starting out, you lack Product knowledge and Sales knowledge. If anyone asks you even the most basic question, you quickly wish you were invisible.

But I have good news for you: You don't need to know the answers. You only need to know the questions to ask.

If you're new to sales in the print, signage, or promotional products world, you are probably feeling unworthy. Thoughts like, "Why would anyone listen to me?" or "If they ask something tough, I'm done." Sound familiar?

So let me turn this fear into a super power: Your inexperience is a blessing. Just be curious. Challenge assumptions. You have the chance to uncover a new solution.

Dale Carnegie figured this out back in 1936: You can get what you want when you figure out what the other person wants and help them get it. Nobody's improved on that formula since.

So the next time you're staring down a sales call and your inner voice is telling you that you're a fraud, flip the script. Cue the curiosity. Ask about their business. Listen more than you talk. You'll be amazed at how quickly the right solution reveals itself.

And by the way — that feeling of not knowing what you're doing? It goes away. Just not as fast as you'd like.

Want more? SalesVault.pro has answers and tactics to get you started in print, signage, packaging, label, and promo sales.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.