The Best Differentiator

In grade school, the goal was survival. Blend in. Fit in. Don’t get called out for being different.

Head down. Eyes forward. Just get through it.

Then one day you grow up, join the business world—and discover the rules have flipped.

Now, you want to stand out.

You want to be smarter, faster, better, cheaper… different. And most of all, you want that difference to be recognized.

Here’s the kicker: It doesn’t take much.

We tend to overthink differentiation. We chase flashy tools, gimmicks, and taglines. But the truth? Your most powerful differentiators are the small things—the human things:

• Promptly returning a customer’s call.
• Sending a thank-you note.
• Having a good attitude.
• Showing empathy.

Simple, right? But rare.

In a world filled with inboxes full of automated replies and rushed conversations, being kind, responsive, and respectful is different. These are the lessons your parents and grandparents taught you—turns out, they weren’t just about manners. They were teaching you how to win in business.

Unlike calculus, this stuff actually gets used in real life.

New to sales? The Sales vault now includes a 90 Day New-to-Sales Program at no extra charge. Go to SalesVault.pro for more information or call Bill at 781-934-7036

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.