Sushi Lessons and Sales Growth

For Christmas this past year, two of my daughters gave Jennifer and me a sushi assembly lesson. I’d call it a cooking class but it all came in a box and we put it together while listening to the instructor tell us about her life as a college student while we were waiting for Chef Ginzu (who turned out to look more like a “Vinny” than a “Ginzu”). It was a couple hours of fun and education (I learned it’s far tastier to buy than make sushi) and it introduced me to a restaurant that I probably otherwise would not have frequented. Basically, I paid to check out his eatery. Good marketing strategy...

...and a reason why you need to, if you aren’t doing so already, hold some sort of education classes in your shop. Teach paper, ink, and print. Invite customers and prospects. It can be a great sales tool. Consider this: Large companies have money for training. Smaller companies do not. Printers are fond of donning kneepads to call on ad agencies and graphic designers. Why not offer them some training that they don’t have access to?

Jen and I are likely to return to Samba Sushi in Framingham, Mass. (if not for the sushi, then the Mai Tai’s!) They’ve educated us not only on the non YouTube-available tips and tricks but also on the quality of the food and grog.

What works for sushi, works for print. Everybody knows that.

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Bill Farquharson can be reached at (781) 934-7036 or bfarquharson@idealliance.org

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