Right Noise: Lifting Your Message Above the Din
Why is it that we hear a car alarm going off these days and barely think twice about it? We barely hear it. In contrast, 15 years ago we would have stopped everything we were doing to see what was going on.
Why do I bring this up? The distraction of the car alarm mirrors the noise that takes place all around us in 2014.
My question for you is short and simple. Why does your message matter? Does it stand out from the noise around you? And who really cares? Does it really make a difference or simply sound like everyone else (visualize a car alarm going off in a shopping mall parking lot)? Does it really grab people’s attention?
Our communications via phone, e-mail, text, in person and/or via social media are more important than ever. They make or break us as sales and/or marketing professionals.
Is your message unique? Do you provide great information and content? Are you creative, consistent and compelling in your approach?
In a world that is constantly changing we must think with a “car alarm mentality.” That means thinking about how we get someone to pay attention to our message?
Your challenge this week is to think about this. In 17 seconds or less, can you articulate “so what, why you, who cares” in regard to why you or your company is the best choice? Please do not mention good price, service or quality. Let’s roll...best answers get (well you will just have to wait and see).
BEEP, BEEP, BEEP, BEEP...
Ryan T. Sauers has spent 25 years leading and/or consulting with printing, graphics, promotional and visual communications related organizations. Ryan is President of the independent consulting firm, Sauers Consulting Strategies, founded in 2010.
Key areas of focus of the firm include: sales training, marketing strategy, personal branding, leadership development and organizational change.
Sauers is a frequent national speaker and columnist. He has been recognized as one of the top 80 CMOs in the world and achieved the top designation of Certified Marketing Executive through Sales and Marketing Executives International.
Sauers is an adjunct university professor teaching leadership and communication courses to current and aspiring leaders. He is a Certified Myers Briggs, DiSC and Emotional Intelligence Practitioner (one of few in US to achieve all 3 rigorous certifications related to human communications, personality & behavior).
Sauers is working on his Doctoral degree in Organizational Leadership and hosts a radio show in Atlanta (Marketing Matters). He is author of the best-selling books Everyone is in Sales and Would You Buy from You? More info at: RyanSauers.com