Raise the Bar! Sell With Attitude
Attitude is everything.
When it comes to sales, the attitude with which you approach your job is critical not only to your success, but also to the quality of clients that you attract.
You need to raise the bar!
What would it mean to your sales if instead of selling with the thought process, “Please do business with me,” you sold with the attitude, “I’m the best. Here’s why you want to be my client?"
Do you think you might attract a different kind of client?
Mind you, these are not actual words that you would use in the sales process. Instead, this is the attitude — the base — from which you sell. It means that you approach prospects from a point of confidence and that confidence permeates through your sales pitch. Prospects hear it and, as a result, they form a different opinion of who you are.
It makes you different.
It makes you unique and even desirable.
It piques their curiosity, and all because you raised the bar to a level that says, “I choose my customers every bit as much as they choose me. You want me on that wall. You need me on that wall.”
Bold? Yes. Brash? Absolutely. Arrogant? Possibly.
Effective? Oh, yes.
Sell with confidence. Sell with attitude. Raise the bar!
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Bill Farquharson can be reached at (781) 934-7036 or email@example.com