People Don’t Want Print. So How Do We Sell It?
Nobody needs print any more
That’s the word on the street these days. Anybody in the printing industry knows that this is completely wrong. We all know that print gets results. But we need to convince our prospects and customers of this.
But selling print isn’t going to win new customers if they don’t think much of print in the first place. If we want to win new customers, we need to think about what interests them.
What challenges are your prospects and customers facing?
It’s not whether they can find better quality print. It is rarely the fact that they need better service from their suppliers. They have much more important things to think about, such as how do I get more customers, how do I improve repeat business, how do I reduce my overheads?
If you talk to them about these issues, they are much more likely to listen. Print can solve all of these problems and more. It’s time to change the tone of the conversation.
Here’s how to create a sales message that focusses on what matters to a prospect
How To Stop Print Buyers Choosing On Price outlines a simple three-step process that creates sales messages that help prospects with their big business problems and make them more likely to buy from you without arguing about price. Find out more here: https://profitableprintrelationships.com/online-training-resources/how-to-stop-print-buyers-choosing-on-price/
Find out more ideas on how to engage with today’s buyers
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."