Oh, Won’t You Smile a While For Me, Sarah?
Sitting at a conference recently, my friend Pat watched as an attendee we both know walked by. When she passed us, Pat remarked, “She needs to smile more.” It started a quick discussion about the person in question and how it always seems that the weight of the world was on her shoulders and her face displayed her dismay. For the rest of the conference, I noted her expression and how Pat was 100% correct. Engage her in conversation and there was light in her eyes, but otherwise it was as if she was trying to do long division in her head and her life depended on the correct answer.
Contrast that with another attendee. At a cocktail reception, a gentleman and I locked eyes as he walked by, but only for the briefest of moments. There was something about this guy that was engaging. He looked happy and I wanted to know why. I introduced myself as did he. I asked him about his company and it started a conversation that was boring in content (sorry, but a detailed description of the technical specifications of a 5 color press?) but electric in his delivery. His eyes sparkled and his enthusiasm could only cause me to smile as I listened to him. Every time I saw him he was smiling, even if he was just standing alone.
What a difference.
Have you ever seen someone who knows a secret? It’s like a surprise birthday party or a flash mob is just about to begin dancing and they carry the look of anticipation in their eyes. One look and you want to ask, “What do you know that I don’t?” That’s the look you want to have as your default. It’s engaging. It’s inviting. It’s free. And it is no doubt hard to do if you are not inclined to choose your attitude. But unless you make that conscious effort, life will choose it for you. Don’t let that happen. Exercise your right to display happiness.
Make it your brain’s screen saver.
Bill Farquharson is the president of Aspire For. Contact Bill: 781-934-7036 or firstname.lastname@example.org. Bill’s book, Who’s Making Money at Digital/Inkjet Printing…and How? will teach you how to be profitable, rebuild a loyal customer base, and get your sales reps selling. More information on that and his other book, The 25 Best Print Sales Tips Ever!, can be found on his website, AspireFor.com as well as Amazon.
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.