Make ’Em Laugh – Happy Holidays Edition
In keeping with my talk track that humor and authenticity are vital and valuable to your business, with respect to both client retention and new business development, I had to share this latest video with you.
I like this company (Think Patented). It has personality. Typically, that means that at least a few of the folks who work there are interesting, engaging and fun to be around. And I don’t care what ANYONE tells you about the new sales paradigm, or technology, or any of it all…Customers still want to do business with people they like.
I have a big feeling that I would like these folks. And I bet you that if I asked their loyal customers, they would say the same things:
- “They make my job fun.”
- “I trust them.”
This is gold people. Gold.
So check out the company’s “12 Days” video, have a great holidays and I will be back after the New Year with more of my musings and observations—along with a pearl of wisdom or two, with any luck.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.