How to Use Your Business Card to Win More Sales
Everyone has a business card these days
Business cards are very, very common. I tend to find that they are exchanged and placed into pockets or folders with scarcely a glance at them. You have to have a pretty special business card for it to start a conversation.
So how do you use your business card to gain sales?
I recently added augmented reality to my business card. Now it's easy to change the handing over of a business card into a completely different experience.
I encourage people to download the app for their smartphone and scan my card. At this point they are presented with a number of options. Most importantly, I can suggest that they try entering my contact details automatically into their phone address book. Now, if they ever want to call me, they have no problem finding my details.
They can also watch a video of me in action. It gives them some instant information on how I provide my services.
You can also use a QR code to let people download your contact details. It’s cheaper to implement and more people have QR code readers on their phones.
But there's another benefit to using this technology on a business card.
Suddenly people are interested in how print can help their prospects interact with them
It's a great way to promote the benefits of print. It also encourages people to look at how they can add value to their print. That gives you the opportunity to increase your profit margins.
P.S. If you’d like more ideas on how to engage with today’s buyers, download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."