How Too Much Talk Costs Printing Sales
Time is something that is precious to me. I could be spending it with my wife and young daughter. I could be out trekking in the mountains.
Or I could be spending too much time listening to a print salesperson
I was recently approached by someone in the print industry. They were keen to get me to present at a print seminar.
Normally it’s the sort of call that I like getting.
But this call was painful
This person went on and on about the good old days, and then told me about how things used to be done. They moaned about the lack of print professionals these days and focused on themselves.
I think they were trying to bond with me.
Actually, they were showing me why I wouldn’t want to work with them
I spent over 30 minutes on this call. That’s 30 minutes of my life that I’ll never get back.
I resented it. Now there is no way I want to work with this person.
But it did get me thinking
I’ve suffered an awful lot of print sales pitches like this. In fact, I dread to think how much of my life has been wasted listening to things I never really wanted to know about printing presses. Or about the technical side of workflows. Or even about peoples’ private lives (you’d be surprised at what I’ve learned about some people during print sales pitches!)
So today I’m asking you to remember one thing
Too much talk costs print sales!
PS: This is one of 10 common print selling errors. Find out the other nine: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at http://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."