How Not to Lose Your Prospect
I remember one time I received a call from another printing company. To be honest I was having a quiet day. So with nothing better to do I thought I’d give the sales guy a chance.
He told me where the print company was located. And he told me the presses that they had. This is what I get from many, many print sales pitches. It just doesn’t engage with me. So I decided to give him one last chance.
“Tell me what’s different about your company.”
“I don’t know really. I guess it’s just the usual. Service, quality and price.”
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."