“I am failing,” he said. “I’m not writing any orders and every day is a struggle. I feel like I am getting beaten up on an ongoing basis.”
I agree. And it is he that is administering the beating...on himself and all by himself.
The coaching call continued on for a while with my client talking about how miserable he felt. As I listened, it became clear to me that he believed he was not doing his job. Therefore, he was experiencing stress, disappointment and unhappiness.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.