Four Unusual Qualities of a Good Salesperson
We all know the typical qualities that are expected in a sales person
But here are four which aren’t talked about enough:
1. Persistence
I really wish I didn’t have to talk about this one. But, in my experience, most sales people are not persistent enough. Very few followed up when I gave them a clear indication that it was ok to do so and gave them the right time to do it.
2. Trying to persuade prospects not to buy
This may sound a little weird, but I spend a lot of my time trying to persuade potential clients not to work with me. This ensures that I have customers who are the right fit for me. But, more importantly, because I raise objections, they have to overcome them. And that makes them much more keen to work with me.
3. Avoiding building relationships
Many sales people spend far too much time building relationships. Many prospects don’t want to waste time doing this, at least until they become customers. It is much more important to be in the same mindset as the other person. And that is very different from building a relationship.
4. Being memorable
Many sales people have a certain same-ness about them. It can be difficult to tell one from another. Good sales people stand out. They stay in the prospect’s memory.
Do you or your sales people pass this test?
And what else would you add to this list?
Whatever the qualities of a sales person, they need a cast iron sales plan
Learn how to create sales plans that lead to results and are measurable in “How To Succeed At Print Sales”.
This is an extract from a bonus article from “Done For You Sales Scripts”
“Done For You Sales Scripts” features all sorts of ways to approach and manage prospects, including what to do when prospects go quiet on you. The book comes with a cast-iron 30-day money back guarantee.
Also download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions. Artificial Intelligence may have been used in part to create or edit this content.
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Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."






