Food for Thought: How to Drop Off Ketchup
On a Friday night at the local restaurant in Wayland, Mass., cleverly called, The Local, I ordered a hamburger and Jennifer went with the fish tacos.
Both came with fries. Incredible fries, actually, but anywho...
I have been accused of having "some hamburger with my ketchup" and quickly went through the small thimble of the red magic sauce fairly quickly. Seeing as how Jennifer was protecting hers like it was a baby cub, I asked the waitress for more ketchup.
A modest amount of time later, the busboy, a scraggly-looking wisp of a kid with his flaming red unruly hair came over to deliver on my request. He could have done everything from drop and run to say something like, “Here is the ketchup you requested.”
He didn’t.
Instead, he placed the small dish between us, spread his arms wide and dramatically announced, “Ta-dah!!!!!” and then walked away with a BIG smile on his face.
What does this have to do with selling print?
During your sales career, there will be times when you have the opportunity to, “Drop off some ketchup” and you, too, will have choices. You can be normal or you can be remarkable.
What this young man did and how we did it was memorable and different and fun and funny. I walked over to him afterward in the presence of his manager, complemented his panache, and suggested that he never change his style. Some might react negatively and call him weird. Okay, so he’s weird. Be weird, kid. Weird is interesting. Weird is different. Weird is remarkable.
Weird is memorable.
Here’s the thing: If you’re not having fun at what you do, quit. How miserable it must be to get up everyday and read your job. Here’s a kid who is clearing off tables for hours and hours at a time. You think your job sucks? And yet he found a way to have a “Ta-Dah!!!” moment.
Where’s yours? When will it come up? No idea. What I know is that it’s the weird, fun, and different that make life interesting. The fourth of the Four Agreements is, “Always do your best.” Our busboy did and is. Are you?
Enjoy your ketchup.
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Bill Farquharson can be reached at (781) 934-7036 or bfarquharson@idealliance.org
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
