5 Objections to Using LinkedIn That Are Not True
I often have people tell me that LinkedIn is not right for them
I’m always surprised when I hear this. LinkedIn is my primary new business channel and I often have prospects contacting me to see if we can work together. It is a very powerful business tool.
But many people give me objections that they believe are valid reasons for not using LinkedIn. Let’s deal with some of the most common ones.
1. LinkedIn doesn’t take as much time as many people think
A sales person can get good results on LinkedIn in three hours a week or less. Think of all the travel time you had before Coronavirus. You could use that to win results with LinkedIn.
2. LinkedIn is not costly
I use LinkedIn a LOT. But I still use a free account. I spend £80/$100 on scheduling software but that’s not necessary for the average user. That is my only cost.
3. You don’t have to be technical to use LinkedIn
There are no complicated software integrations. I don’t A/B test. I don’t run complicated spreadsheets. I like to keep things simple!
4. You don’t need to be a trained content creator
Most people post simple content that anyone can write. Or they share other great content which is relevant to their audience. If you do want in-depth, unique content, you can always hire someone like me to write it.
5. You don’t need social media staff
I run a two-person company. I don’t outsource any social media work. And I post and engage more than the majority of people. Having a social media specialist is simply not necessary for all but the biggest companies.
Here’s the biggest barrier to using social media successfully
Many people are scared to use LinkedIn because no-one has let them know what they should be doing. But once they have been shown some simple systems, they nearly always embrace LinkedIn as part of their business routine. They discover that using LinkedIn need not be out of anyone’s’ comfort zone.
P.S. Download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Also learn how to create a powerful social media profile: check out my book "Five steps to creating a social media profile that generates business".
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."