During the past few weeks, I have attended a number of events: APPNATION, BEA, Digital-day, FundraisingNYC 2013, MarketplaceLive and many others. The purpose of my program of cross-visitation is simple. I wish to understand how other verticals have adapted to the nearly-universal change in process, procedures, sales and marketing that are running rampant. I am a believer, a true believer, in media convergence. I am also a true believer in vertical convergence, meaning ideas that originate in other related and non-related verticals can cross-pollinate, appear and assist in other verticals.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.