Does Your Content Have a CTA? Why It’s a Problem if It Doesn’t
Do you know what CTA stands for?
It means call to action. You want your readers to take the next step once they’ve read what you’ve posted.
The trouble is that many people do not include a CTA at the end of their content. Or, if they do, the CTA is weak, so it is ignored.
Here’s why CTAs are so important
Taking the next step is a massively important factor in engagement. If someone takes the next step, they are more likely to continue engaging with you. This means you can have a sales dialogue with them. They are a warm prospect: they type of prospect that is most likely to become a customer.
What’s the right type of CTA?
It depends on the type of content you are posting. Here are some CTAs you can try:
- Click a link
- Answer a question
- Send a direct message
- Connect with you or a colleague
Before you post content, always ask this question
What do I want my audience to do?
P.S. Download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively.
Also learn my LinkedIn content strategies that gain me thousands of views: grab the recording of my LinkedIn Content Mastery webinar. Here’s the link
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."