My brother, Andy, and I have long discussed the pluses and minuses of driving a nice car. It’s a pretty clear-cut conversation and the answer becomes obvious. Care to join us?
Why you should drive a luxury car:
- You’ve earned it. Why not?
- You spend a lot of time on the road, you should be in something you are comfortable in.
- It screams, “Successful!” Customers will interpret it as a sign you are good at what you do.
- It’s high monthly payment will motivate you to sell more!
Why you should drive something economical:
- Never, ever show your success. It’s arrogant.
- It screams, “Sensible!” Customers will see you as a peer, an equal.
- The price point is easily handled, allowing you to spend your money on other things.
- Not making the purchase on a nice car makes the idea of it motivational.
Driving a big, expensive car might cause the client to see you as high-priced. No, they won’t. They won’t make that connection. Oh, and this argument holds for what you wear, too. Don’t out-dress the client. Seriously? Do you actually think someone is judging you based on what you wear?
- Categories:
- Business Management - Marketing/Sales
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.