It is not as hard as it sounds!
Just make a small change every day. One that makes a one percent different to your results. By the end of a year you will be 37 times better.
And it works: small changes transformed the British Olympic cycling team from an, at best, mediocre cycling team to the leading medal winners in the 2008 Olympic games.
You can find out more about the cycling success and the math here.
What small changes can you make to your sales habits?
I’m not going to list 52 ideas, but here are three to get you going:
- Adopt a sales diary
- Create a referral program
- Raise objections before your prospects do
None of these are going to make a huge difference. But start building on your sales skills and activities in this way and your results are likely to end up way better than you imagined.
What’s the alternative?
If you do nothing you start making small losses. Your results become 1% worse. And those 1% losses can add up to a huge drop in performance very quickly.
Do you want some more ideas for one percent gains to your sales activity?
Check out How to increase your print sales in 23 minutes a week – you receive 12 sales tips, many of which will increase your sales results by far more than 1%.
PS Test out how effective your sales people are at selling print sales
Download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now at https://profitableprintrelationships.com/e-book/ You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. It’s free and you can unsubscribe at any time.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
- Categories:
- Business Management - Marketing/Sales

Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."