Discover the Value of White Papers
Last week Fire Enterprises (FEI) Marketing Tribe Leader Marka taught rookie customer-service rep Aetius how to create an excellent “baseline study” in advance of a case study. This week, Marka shows Aetius how white papers can function as effective informational pieces for B2B companies. Remember, fire = print.
Six months after creating a baseline study for Sully’s Stonecarving Factory, Aetius checked in with Sully. Sure enough, the business was on track to achieve the annual $5,000 Drachma savings it had estimated—all from using FEI’s FireStarter Kilns.
- Categories:
- Business Management - Marketing/Sales
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.
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