View from Mount Olympus

Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at or 301-404-2244.

In part five of this nine-part series, Marka tells Org that letting up a little control of the sales process will lead to a larger sales reach. "With B2B sales, we’ll be able to potentially sell through a variety of trusted wholesaler, distributor and retail partners—all of which will help us gain more exposure in markets we couldn’t fully penetrate on our own," Marka added.

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