Countering the ‘Call Me After the Holidays’ Objection
There is a sales objection that is unique to this time of year: “Call me after the holidays.” If ever there was a “check’s in the mail” client blow off, this is it. We hear prospects utter these words all the time. For them, it’s the perfect response to a request for an appointment: It gives the rep hope and does not appear to be the dead end that it is.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.