Bad Marketing Gone Badder-er
How’d you like to be the competitor of the printer who sent out the following in an e-mail blast? Note that I simply pasted the message without any edits (except for omitting the name so as not to embarrass the company). There wasn’t even a period at the end of the paragraph.
The concept thatgreat things happen when someone thinks differentlyis self-evident. Our most recent e-mails have contained a series of stories about individuals who did look at things differently and, as a result, were very successful.at [company name], we have a long and successful track record of working effectively with our clients as we continually help solve their business challenges, grow their business and make their life just a little bit easier.Give us a call
Check out Bill’s training programs, free and downloadable Webinars at www.AspireFor.com.
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at firstname.lastname@example.org or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.