And She Quietly Walks Away...How Print Buyers Leave Printers
If you are like most printers, a certain percentage of your customer base at one time or another has simply and mysteriously stopped doing business with you - no explanation given. Sometimes it’s a sharp drop off that makes you sit up and take note. More often the work just slowly dwindles down until it finally dawns on you that the customer is gone. If you are scratching your head over a few accounts that are M.I.A, consider this oddity: Sometimes the closer the relationship you have with a customer, the less likely the print buyer will criticize your company.