A Customer’s Hypocrisy
The furniture store, if you can call it that, had a long history of wrapping its arms around clients and sticking with them for years. It wasn’t about price. The store was about relationships, expertise and trust.
Its sales reps were not compensated on a commission basis so you had the feeling that they were there to ensure that you made the right decision for you and not for their paycheck. The store’s TV ads were folksy and family-oriented, even the ones that sought new employees. Everything about the business was relationship-based and everyone there had that same mentality.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
