7 Rules You Must Follow With Your Christmas Cards
How do you ensure your Christmas cards create the right impression? Here are my seven rules:
Rule 1: Print your Christmas cards well. It can’t be that difficult to make this job a priority quality control target.
Rule 2: Sign your cards – by hand. Make me feel that you care…
Rule 3: Send your cards to the right person. My name is Matthew. Not Ian, as one printer addressed my card last year.
Rule 4: Make sure your personalisation is right. The name on the card should match the name on the envelope. It’s another quality control area to focus on
Rule 5: Avoid personalised snow cliches. I have seen my name spelt out in the snow more times than I care to remember. Please don’t make me suffer any more.
Rule 6: Show off unusual printing techniques. I’d love to be inspired by your cards rather than feeling that they’ve been overseen by the cost control police
Rule 7: Add cake or chocolate. Please!
These rules may seem obvious. But you would be surprised at the number of printing companies who fail on this list. Most of the time they don’t just fail on one point: they fail on several.
What would you add to my list? Please add your thoughts in the comments section below.
PS. Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. Also, check out my book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met." You learn how to create 12-week sales projects which are a great way to start off the New Year.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."