5 Statistics that Prove You Need an Engaging Social Media Profile
Social media generates sales
There is now little dispute that social media is an essential sales channel. Many printing companies are winning a steady stream of new business through their social media activity.
67% of the buyer’s journey is now undertaken online (source: Sirius Decisions). So if you don’t have an online presence you are going to struggle to do as much business
One company in the printing industry has estimated that 46% of their new business is sourced through social selling. 52% of their total new business in influenced in some way by social selling.
On a much simpler level, one of my clients recently won three meetings with prospects that she thought were dead after about fifteen minutes activity on LinkedIn. There are plenty of other similar case studies.
Still not convinced?
The print industry company that has measured its social selling performance also shared two other interesting statistics with me. Firstly, the conversion rate of prospects sourced through social media is 32% higher. Secondly, these prospects also convert around 30% more quickly than traditional prospects.
Here’s the final proof
Check out this article. It details how one printing companies increased their sales by 46% by using social media.
How are you using social media to improve your sales results?
P.S. Learn how to sell print successfully online: download my free e-guide “Ten Social Media Rules For Print Sales People” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to use social media and sell print effectively. Also, check out my new book "Five steps to creating a social media profile that generates business".
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."