3 Tips to Help You Communicate Confidently When Selling
Many people feel they do not have the confidence to sell print successfully
But often they are held back by the voices in their head. Or they are just not sure what they should be doing. But this is not down to a lack of skill.
Life becomes a lot easier when you have a bit of confidence in what you are saying and doing. So here are three tips to help you gain that confidence.
It always helps if you know what you are going to say! And it doesn’t matter if someone else has told you what to say. In fact, having someone else write the words can be a great help as you won’t be doubting what you have planned to say.
Try your script on a friend or colleague. Use them to practice on until what you say comes naturally. Do not write anything down when you practice: run through the key points from memory. The advantage of this is that you sound much more natural than if you try to read something out.
Have a plan B
Know what you are going to do if the customer doesn’t say yes. Have a set of scripts to deal with problems as well as success. Remember, when it comes to sales, no doesn’t always mean no.
It’s time to get practicing with what to say when you sell. My new book “Done For You Sales Scripts” (see below) gives you twenty sales scripts to help you say the right thing.
P.S. Find out more ideas on how to engage with today’s buyers: download my free e-book “Ten Common Print Selling Errors and What To Do About Them” right now. You’ll also receive my regular “Views from the print buyer” bulletin, full of ideas on how to sell print effectively. Also, check out my new book “Done For You Sales Scripts” with a full selection of templates so that you are confident in knowing exactly what to say to prospects and customers in all sorts of situations. Here’s the link.
Many printing companies are frustrated how hard it is to engage buyers in today’s world. That’s where Matthew Parker can help. He is a gamekeeper turned poacher. Parker has bought print for more than 20 years and received over 1,400 print sales pitches. He now uses his buyer’s point of view to give practical advice to printers. He helps them engage with prospects and customers to create profitable relationships.
Download his free e-book, "Ten Common Print Selling Errors And What To Do About Them" and check out his recently launched book, "How To Succeed At Print Sales: Setting targets, planning the right activities and making sure goals are met."