In this episode of Printing's Alive, host Warren Werbitt welcomes veteran print pro Tracy Archuleta of image8creations to discuss working with OEMs and navigating equipment deals. With more then 30 years in print, Tracy offers actionable insights for when embellishment makes sense, why creative drives print more than production, and how to make OEMs work for you — not the other way around.
00:00 – Welcome and Tracy’s background in print
02:30 – Why she left Konica Minolta and her take on OEM culture
06:40 – The truth about embellishment and who it really works for
14:10 – Creative vs. commercial printer mindsets
18:25 – ROI breakdowns and what numbers to challenge
24:50 – Click charge negotiations and how to save thousands
31:30 – Service contracts, rebates, and hidden pitfalls
39:20 – Marketing, branding, and making printers “fun” again
45:00 – Final advice for printers taking control
To watch the video version of this podcast, click here.
The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.
