The print industry has heard the same narrative for years—but Warren Werbitt and Dean Beckett aren’t buying it. In this episode of Printing’s Alive, the conversation shifts away from survival talk and toward what truly drives long-term success in commercial printing: leadership, adaptability, and a willingness to rethink how value is delivered.

Drawing on real-world experience, Beckett discusses how print leaders can navigate change without chasing every trend, why culture and people still matter more than equipment, and how today’s challenges are creating real opportunity for companies willing to evolve. It’s a grounded, honest conversation for executives who know print isn’t going away—it’s getting smarter.

00:00 – Welcome and introductions

04:30 – Is print really “dying” or just misunderstood

11:15 – Leadership lessons from decades in print

19:40 – Why adaptability matters more than size

28:10 – Culture, people, and long-term relevance

38:45 – Opportunities emerging in today’s market

50:30 – Final thoughts on the future of print

To watch the video version of this podcast, click here.

The preceding content was provided by a contributor unaffiliated with Printing Impressions. The views expressed within may not directly reflect the thoughts or opinions of the staff of Printing Impressions.